- Bank of America published an updated list of thematic stock picks. One of the themes is companies with high exposure to millennials and Gen Zers.
- The report breaks down companies by their exposure to young consumers through sub-sectors ranging from social media, video games, apparel, and travel and leisure.
- Here are the top stocks per sector that Bank of America recommends for exposure to young consumers.
- Read more on Business Insider.
Investors looking to capture the spirit of youth need to look no further than Bank of America Merrill Lynch’s latest picks.
The bank on Tuesday published an updated list of picks for companies exposed to millennials and Gen Z. It was part of a quarterly update to BAML’s “Primer Picks” list, which saw it add 63 companies in total.
One of the lists focuses on companies popular withmMillennials – roughly between the ages of 23 to 38 – and Gen Zers – which fall between 7 and 22. These young shoppers have shown that they have a lot of clout. Companies are constantly looking for ways to appeal to them as their shifting interests have changed a bevy of industries from retail to media.
The report breaks down companies by their exposure to young consumers through sub-sectors that range from social media, video games, apparel, and travel and leisure. The report also maps opportunities and risks to “highlight a diverse range of verticals for investors wishing to access the theme,” Haim Israel, an equity strategist at BAML, wrote in the note.
In order to be highly exposed to a certain theme, the company must have theme-related products, technologies, services, and solutions that are core to the business model, strategy, and research and development of the company, according to the report. In addition, the products must move material sales, drive growth, or be a pure play.
There are also a number of stocks that are "Primer Picks." To be included as a Bank of America Primer Pick, the stock must have a high or medium exposure to the relevant theme. It must also be covered by a Bank of America Global Research fundamental analysts and have a "buy" rating when the quarterly update is published.
Here is the top stock, ranked by exposure and market capitalization, per millennial sub-sector:
1. Facebook
Ticker: FB
Millennial Sub-sector: Social Media
Market Capitalization: $596 billion
Primer Pick: Yes
Exposure: High
Source: Bank of America Merrill Lynch
2. Walt Disney
Ticker:DIS
Millennial Sub-sector: Media & Entertainment
Market Capitalization: $218 billion
Primer Pick: Yes
Exposure: High
Source: Bank of America Merrill Lynch
3. Activision
Ticker: ATVI
Millennial Sub-sector: Video Games
Market Capitalization: $42.9 billion
Primer Pick: Yes
Exposure: Medium
Source: Bank of America Merrill Lynch
4. Amazon
Ticker: AMZN
Market Capitalization: $962 billion
Millennial Sub-sector: Internet/ E-Commerce
Primer Pick: Yes
Exposure: Medium
Source: Bank of America Merrill Lynch
5. Apple
Ticker: AAPL
Market Capitalization: $111 billion
Millennial Sub-sector: Smart Devices
Primer Pick: Yes
Source: Bank of America Merrill Lynch
6. Tapestry
Ticker: TPR
Millennial Sub-sector: Affordable Luxury
Market Capitalization: $6.9 billion
Primer Pick: Yes
Exposure: Medium
Source: Bank of America Merrill Lynch
7. Nike
Ticker: NKE
Millennial Sub-sector: Sports Apparel
Market Capitalization: $15 billion
Primer Pick: No
Source: Bank of America Merrill Lynch
8. VF Corporation
Ticker: VFC
Millennial Sub-sector: Apparel
Market Capitalization: $34 billion
Primer Pick: No
Source: Bank of America Merrill Lynch
9. Anheuser Busch InBev
Ticker: BUDFF
Millennial Sub-sector: Beverages (Alcohol)
Market Capitalization: $18 billion
Primer Pick: Yes
Exposure: Medium
Source: Bank of America Merrill Lynch
10. Urban Outfitters
Ticker: UO
Millennial Sub-sector: Fast Fashion
Market Capitalization: $2.62 billion
Primer Pick: Yes
Exposure: High
Source: Bank of America Merrill Lynch
11. Starbucks
Ticker: SBUX
Millennial Sub-sector: Food
Market Capitalization: $137 billion
Primer Pick: Yes
Exposure: Medium
Source: Bank of America Merrill Lynch
12. Booking Holdings
Ticker: BKNG
Millennial Sub-sector: Travel & Leisure
Market Capitalization: $84 billion
Primer Pick: Yes
Exposure: Medium
Source: Bank of America Merrill Lynch
13. Home Depot
Ticker: HD
Millennial Sub-sector: Home
Market Capitalization: $228 billion
Primer Pick: Yes
Exposure: Medium
Source: Bank of America Merrill Lynch
14. Paypal
Ticker: PYPL
Millennial Sub-sector: Fintech
Market Capitalization: $126 billion
Primer Pick: Yes
Exposure: High
Source: Bank of America Merrill Lynch